According to a press release, the festival will be held from Nov. 29, 2013 to Jan. 5, 2014 and will include 38 days of festivals featuring culinary celebrations, fashion shows, cultural activities, and special offers designed to attract more visitors.

This year, the Guam Visitors Bureau is looking to develop print and mobile shopping guides in eight languages to help promote exploration and tourism during the festival.

“Retail trade is one of the most important tourism attractions and economic stimulators for Guam,” GVB General Manager Karl A. Pangelinan said. “It employs thousands of Guamanians and offers opportunities for a better way of life.

The Shop Guam Festival is a GVB signature event that seeks to position Guam as a world-class shopping destination, offering luxury to value deals, and showcases the unique Håfa Adai spirit and the ingenuity of our people’s cultural crafts.”

The first Shop Guam Festival was held last year and generated about $8.4 million of media exposure and coverage in 120 days, the release said. This year, the event begins on Black Friday, but the development will begin tomorrow with GVB sending members a co-op marketing program guide in a few weeks. For more information, contact 646-5278.