Sick Mock Up of Ford India Car Ad
Posted by Michelle Moquin on March 26th, 2013
Good morning.
Ford India Ad: Car Company, Ad Agency Apologize For Figo Ad Showing Gagged & Bound Women (IMAGE)
Ford Motor Company and the advertising firm WPP have issued apologies after mock ups of ads for the Ford Figo, a hatchback made in India, were posted online last week, Business Insider’s Laura Stampler reports.
While three posters were uploaded to (and removed from) Ads of the World, the one that has perhaps received the most attention features caricatures of three scantily-clad women with their hands and feet bound and their mouths gagged. In the driver’s seat — looking back and flashing a peace sign — is a grinning man who looks a lot like Silvio Berlusconi, the embattled former Prime Minister of Italy. (Berlusconi is, of course, not only known for throwing wild “bunga bunga” sex parties, but is facing charges of paying for sex with an underage woman.)
Story continues after image.
Autoblog summarizes the other two ads that were uploaded:
Another version shows Paris Hilton similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.
(Visit Autoblog to see the other ads.)
In a statement emailed to The Huffington Post, WPP expressed regret over the publication of the ads and said they should never have been created in the first place.
“We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group,” the statement said. “These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.”
Ford did not respond to a request for comment from The Huffington Post Saturday, but issued a statement to The Wall Street Journal that echoed WPP’s.
“We deeply regret this incident and agree with our agency partners that it should have never happened,” Ford said in a statement, as reported by The Wall Street Journal. “The posters are contrary to the standards of professionalism and decency within Ford and our agency partners.”
*******
Readers: Who cares if these ads weren’t published. It doesn’t matter that they weren’t approved. Yes, it would be worse if they were approved and published. And yes, they should not have been created at all. But the fact that someone did mock these up in the first place says it all. It says that women are still very much disrespected and thought of as sex objects that they (men) can do as they please with women and it is okay and acceptable. That men think this kind of humor is funny. It isn’t funny – It’s sick and degrading.
Women in India are treated less than dirt – we’ve all heard of recent gang rape in india not to mention all of the horrific stories of late from women in general. Women all around the world suffer at the hands of men daily. How insensitive can men be? When will men realize that something like this isn’t a joke? – This is reality and making light of this in a joke format only says that this kind of behavior is no big deal. It is a big deal. Thoughtless behavior is not acceptable. We need men to combat the problem, not mock up sick ads that contribute to violence toward women. When is enough enough?
Please click on the title if you want to watch the video.
Then, blog me.
Lastly, greed over a great story is surfacing from my “loyal”(?) readers. With all this back and forth about who owns what, that appears on my blog, let me reiterate that all material posted on my blog becomes the sole property of my blog. If you want to reserve any proprietary rights don’t post it to my blog. I will prominently display this caveat on my blog from now on to remind those who may have forgotten this notice.
Gratefully your blog host,
michelle
Aka BABE: We all know what this means by now :)
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March 26th, 2013 at 8:31 am
How did the Republicans devolve into the party of meaner than a snake and dumber than a rock?
I mean is there some sort of test they give their candidates involving the ability to chew off their own toenails in an attempt to escape devious rhetorical traps involving the words, “What do you think?”
It is clear that we need to provide emergency funding to Alabama’s educational system if their politicians are to be taken an example of outcomes.
I don’t know about you, but I really don’t want a healthcare system that makes people die faster than they do in other countries.
Of course if it only made crazed Republican people die faster I might change my views.
March 26th, 2013 at 8:33 am
This is just sick!
March 26th, 2013 at 8:44 am
Howie, I am so happy that you are back on the blog.
March 26th, 2013 at 8:46 am
Well the one with the Kardashians and Paris Hilton is both funny and, given the way they present themselves, contextually appropriate. People in the US really have to get a sense of humor.
March 26th, 2013 at 8:50 am
Cut Calories, Not Flavor, from Your Favorite Italian Dishes
Great ways to reduce the calorie count in a wide range of Italian meals…
Use nonfat Greek yogurt in place of cream and sour cream. Cream has about 800 calories per cup and sour cream 500—but nonfat Greek yogurt has just 90. Yet Greek yogurt is so creamy that it doesn’t taste low-fat.
Use this tasty recipe for a low-cal olive oil substitute. Olive oil has 120 calories per tablespoon. To make a delicious olive oil substitute that has just 28 calories per tablespoon, put one cup water and five and one-quarter tablespoons olive juice from a jar of garlic-stuffed green olives—Mezzetta Garlic Stuffed Olives are a good choice (www.Mezzetta.com)—into a blender, and blend at the lowest setting.
Sprinkle in one-eighth teaspoon of xanthan gum, and continue blending until the mixture thickens, which should take about a minute. Increase blender speed to medium, and pour in two-and-a-half tablespoons of extra-virgin olive oil in a steady stream.
Increase blender speed to high, and pour in an additional two-and-a-half tablespoons of extra-virgin olive oil. Continue blending until the mixture is homogenous, which should take perhaps 30 seconds. Refrigerate in a jar until needed.
Warning: This “Super Olive Oil” is only for seasoning, finishing and salad dressings, not for sautéing or frying—heat makes it separate.
Use balsamic vinegar as a flavor enhancer. Its sweet-tart flavor adds a wonderful zip to salad dressings, marinades, pastas and meats with almost no fat, calories or sodium.
Helpful:
Look for DOP (Denominazione di Origine Protetta), an Italian quality-assurance certification. The vinegar is sweetened with grape must, a sugar.
Use whole-wheat panko bread crumbs in place of conventional bread crumbs. Panko, an airy, crustless bread invented by the Japanese, makes lighter, crispier bread crumbs than other breads and does not absorb oil as readily.
Helpful:
Panko bread crumbs are particularly effective for faux frying. Coat chicken, fish or onion rings in these crumbs, lightly coat with cooking spray, then bake at high heat.
Source: Rocco DiSpirito, a James Beard Award–winning chef and host of the syndicated television program Now Eat This! With Rocco DiSpirito.
Based in New York City, he is author of Now Eat This! Italian: Favorite Dishes from the Real Mamas of Italy—All Under 350 Calories (Grand Central Life & Style).
March 26th, 2013 at 8:53 am
apologize ??? hell no !!! they look pretty hotsy-totsy to me. keep up the good work ford.
March 26th, 2013 at 8:54 am
I’ve got some more ideas.
Bloomberg with drink cups and guns in the back.
Wayne LaPierre with Bloomberg in the back.
John McCain with Rand Paul, Ted Cruz and Marco Rubio in the back.
Ted Nugent with Piers Morgan in the back.
Ann Coulter with Debbie Wasserman Shultz in the back.
Obama with Thomas Jefferson in the trunk.
Hillary with the senate select committee in the trunk.
March 26th, 2013 at 8:55 am
Ford of India created this commercial. go figure. the society with a caste system and belief that persons are destined to Karma and servitude. repressive arranged marriages and sex-slves abound go figure.
This ad is mainstream mentality. how many 12 year olds can a street thug fit in a TATA? India 1.3 billion and 4/5ths living just above poverty, aspiring to women in the boot.
March 26th, 2013 at 8:59 am
I always wondered why everyone seemed to revere Ghandi. Here is a guy, if you believe history, had to go to South Africa in order to become enraged with discrimination.
Him, coming from a country with a caste system, where they burn little “untouchable” children if they step on an upper class path.
Yea Ghandi, what a great guy, got a problem with the Boors and the English but not with his own people.
March 26th, 2013 at 9:01 am
Tector Crites (Jackson gang: [voice-over] Looking back, we had, in the person of Teddy Roosevelt, the finest President in the history of this country. He had the spirit and determination that matched the times and the land.
Then the women got the vote, and everything went to hell. While our boys was overseas fighting the Kaiser, the women got Prohibition put in. Drinking and gambling and whoring were declared unlawful. All those things which come natural to men became crimes.
From Paul Newman movie “Life and Times of Judge Roy Bean”
March 26th, 2013 at 9:02 am
Michelle, look closely at that picture. This was drawn by a guy in India. There is too much real detail there. Someone needs to put cops on that guy quick…the frequency he depicts gagged and bound women is disturbing…and the gags look…odd…like he has some sort of knowledge of special gagging devices or something…he’s got to have a gaggle of women locked up somewhere.
March 26th, 2013 at 9:04 am
I wish the world would really go into the dumpster so women would see what being victimized really is,and that they are powerless outside of todays society without lawyers and activists groups.
I love women,but someone needs to slap them to really give them something to cry about. I hope I get to see it all collapse so I can laugh my arse off when we are all equals again,and there are no special interest groups to sue on your behalf and they have something to really be outraged about.
How many babies do women exterminate every year? And they have something to cry about? What about the children who will never get the chance to cry about anything?
Women and their finicky attitudes about what is worth outrage has done more harm than good. What a coincidence the country started going downhill once they were given the right to vote.
March 26th, 2013 at 9:08 am
What Ford India Really Wanted to Say:
“Dam homies! buy a Ford okay? We would include these three bound and gag Ho’s for you! NO charge! When you get them home they will clean, cook, scrub your new Ford Focus, and you can have them jiggle up and down to your new J-Z and Beyonce CD and they will give a booty call and dam!
They be fine Ho’s and you should buy anuther Ford Focus for all your hommies and Dam! These ladies can bust a move like no uther. We would be glad to include more : ropes, tape, gags and anything else y’all want cause Dam! we be into this S & M stuff and Dam! those ho’s be lookin so fine in those tight black leather shorts and those tied up shirts with the cleavage and dam!
WE be lovin this ad at Ford but we HAD to apologize cause some freaking Feminists in America, and we don’t know who, they hassled us but Dam!
In India they LUV this sh%T hommie! Don’t be trippin man cause we be selling Ford Focus with the rims and jacked up sound system and boomers and these ho’s be raking in the cash and A$$ and some grass and we be getting RICH up here in India with this ad I mean we is stoked y’all!
But we do apologize to all you uptight Femi Nazis in America who wear all those lame A$$ suits like men but we be LUVIN these Kardashian chicks and don’t MOST of the women in America dress like this and why so uptight man?
Look. Calm down. We can send you some 40s and weed! Would that help? Anyway. Sorry. Very sorry. (LMAO). Not really. Sorry. Very Sorry.
March 26th, 2013 at 9:08 am
This is a must see, I have to share it here.
Think you know how wealth is distributed in America? Think again.
This will probably shock you.
http://www.youtube.com/watch?feature=player_embedded&v=QPKKQnijnsM
/SB
March 26th, 2013 at 9:09 am
So now that they have apologized, fat ugly women who wish someone would take the time to rustle them up, hog tie and kidnap them, will feel free to buy a Ford to! Genious advertising.
March 26th, 2013 at 9:10 am
Ford might want to go with someone with an actual Marketing degree next time.
Although it does accurately reflect the way women are treated in India. So they’ve got that going for them…..
March 26th, 2013 at 9:12 am
They forgot to identify the easy to use compartment
for acid in the face container.
March 26th, 2013 at 9:13 am
Whatever, im so sick of liberals, all these liberal women are up in arms over a cartoon declaring it demeans women, and other crap, yet the 50 shades of grey series is gobbled up by the same crowd, no spoilers but read the synopsis & youll see the hypocracy, btw science has proven almost all humans have a fetish, from foot, to more bizzare ones.
If liberals can fight and rally for the rights sadomites before the supreme court, of they need to stfu on a bit of fantasy, which is pretty funny if you know the context.
March 26th, 2013 at 9:13 am
Sick f … Yet people lose their job for sexual harassment and then they advertise it … Someone should lose their job
March 26th, 2013 at 9:17 am
Kyle-#11, you are way off. I have bound and gagged a few bitches in my life and those appear to be just some duct tape with balls.
Sure if you are just getting started you might try that. But the professional knows that it is much easier to just duct tape the whole mouth. I like the zip lot clips for the hands and feet myself.
March 26th, 2013 at 9:18 am
JR, you are a creep if you find it easy to accept a woman being bound and gagged.
March 26th, 2013 at 9:23 am
Late last week, Senate Majority Leader Harry Reid introduced a bill that would put in place universal background checks, increase federal gun trafficking laws, and make our schools safer.
The Senate could vote on this in just a few weeks when they return from congressional recess.
Right now is exactly the moment that our opponents and the powerful gun lobby are hoping to derail the momentum we’ve built behind this legislation. We’re not going to let it happen.
That’s why this Thursday, March 28th, Organizing for Action is working in conjunction with Mayors Against Illegal Guns and other groups to hold a National Day to Demand Action to prevent gun violence — and there’s an event in San Francisco. Say you’ll be there:
What: National Day to Demand Action event in San Francisco
Where: One Post Street
San Francisco, CA 94104
When: Thursday, March 28th
10:00 am
Here’s the bottom line: The reforms moving forward in the Senate will make it harder for criminals and dangerous people to buy guns — and easier for police and prosecutors to stop them.
These are measures — like requiring every gun buyer to pass a criminal background check, making sure our schools are safe, and strengthening federal gun trafficking laws — that are supported by the vast majority of Americans, and even the majority of NRA members.
In fact, 92% of Americans support universal background checks. Now, it’s time for Congress to act.
With events like the one in San Francisco this Thursday, we’re going to be sending the message that we expect our lawmakers to act quickly and decisively.
Will you be there to help get it done?
http://my.barackobama.com/March-28-Day-of-Action
Your voice has carried this fight forward and it matters now more than ever. Thank you.
Lindsay
Lindsay Siler
National Director of Issue Campaigns
Organizing for Action
March 26th, 2013 at 9:26 am
john you are a real piece of shit. If that were your female relatives who you be as cavalier?
March 26th, 2013 at 9:27 am
John#6, and men on this blog wonder why we are always on their shit.
March 26th, 2013 at 9:42 am
hard to get in today!
More crap from Indian. Their country is really F’d up. Rapes are out of control and stuff like this just shows their conscience.
Humor is an odd thing. You have to be able to laugh at yourself. But the nature of “humor” often crosses the line. It’s a delicate interpretation of “where does it go too far?” in general. Obviously, bound women is in extremely bad taste if you can call it humor, and it’s misogynist. Not unlike the old timey American “cartoons” showing black people with nooses that were obviously [now understood to be] racist. How could that be humorous? So when does free speech cross over to hate speech? It’s unfortunate that human beings aren’t more sensitive. I think this kind of “humor” in these ads are my personal interpretation of “hate speech.”
[and please explain to me why there is an audience for the videos of people having accidents or getting hurt. Why do people laugh at that? I don't get it.]
/SB
March 26th, 2013 at 10:21 am
Ditto /SB. I have often had that same conversation with my husband. He loves those videos and says I’m too senstive.
But what’s to laugh at?
March 26th, 2013 at 10:30 am
Once again we have to remind white boys like Ned#10 that statics and claims about how well off the country was back in the day before equal rights means NOTHING.
You are talking about America’s Affirmative Action Beneficiaries – white males. You are NOT talking about America.
So you can just shove that bullshit where the sun don’t shine.
March 26th, 2013 at 12:04 pm
Ben, why are so many men so insensitive to the plight of women? You were born from the womb of a woman.