Will The Actions Of Activists Take A Bite Out Of Apple?
Posted by Michelle Moquin on 24th June 2010
Wow, the power of intention works wonders in so many ways, especially when the intention is working on a collective level. I was just commenting about computers the other day to Hamilton, and I then I received this in my e-mail yesterday. If people were not aware about the tragic role that the minerals in their computers contribute to the plight of women in Congo, they do now.
Activists Press Apple to go Conflict-free
Protesters pressing Apple to commit to making conflict-free products were front and center at the grand opening of Apple’s first store in Washington, D.C., last Friday. The new Georgetown location opened its doors at 5PM to a line of hundreds of people waiting for a chance to purchase the latest products and receive a free t-shirt. Enough supporters added to the excitement by gathering at the front entrance with Lisa Shannon, activist and author. Overtaking the street-side view of the store, protesters displayed a bright red banner reading “Guarantee Conflict-Free.”
The purpose of the event was to educate Apple consumers about the conflict in Congo and the relationship between our electronics, the conflict minerals essential to those devices, and the war in Congo, the world’s deadliest conflict since World War II. As consumers who love Apple products, we must demand that Apple act responsibly and verify that the minerals used in their products are not fueling the war in Congo. We want to be able to continue purchasing Apple products and be confident that they are not helping perpetuate a conflict in which Congolese civilians are raped and killed each day.
As one of the world’s leading electronics companies, Apple has the trend-setting power to influence the entire industry. If every electronics company ensured that the minerals used in its products were conflict-free, rebel and militia groups would be denied the estimated $180 million they make each year and use to terrorize the communities of eastern Congo.
The advocates who turned out in front of the new store on Friday conveyed this message by handing out informational brochures and talking with people in line about Apple’s use of conflict minerals in their products. Other activists held signs that read “iPhone4Girls in Congo” and “I’ll Pad You on the Back for Conflict-Free.”
The crowd was very interested in the issue and a few customers said they planned to email Steven Jobs directly or mention the cause before purchasing their new iPads and laptops. The protest at the store opening spread awareness to Apple consumers and turned up the pressure on Apple to commit to guaranteeing conflict-free minerals.
It’s Interesting how some people would believe that Apple doesn’t have any idea that their use of minerals is killing women in Congo. I think Apple is awesome too, but believe me they know. It is also interesting that people are happy that their neighborhood is now graced with an Apple store bringing hope for a better economy to their community. Yeah, but what about the communities in Congo? Once again, some people are only concerned about me and mine.
But hey, it is a start. If you hit ‘em where it hurts, taking a bite out of their bottom line, perhaps Apple will smarten up to the speed of their computers and do something. Do you realize that even though tech companies have admitted it would cost one penny per product to ensure a conflict-free supply chain, lobbyists for manufacturing companies continue to argue that even this penny is too expensive. Amazing. One Penny to save lives. Again, it’s all about me and mine. Disgusting.
But in the meantime, many people are doing something. And events such as the one depicted in the video above is only one. I think the Enough Project should promote these events at every Apple store in the country that they can. People don’t know, and they need to know that they are contributing to a conflict that has already left more than 5 million people dead. It’s one thing to have collective intention, which I believe in its powers, but it is equally important to take collective action.
Need some motivation?
Lisa Shannon, an activist for the Congolese women, shares how her travels to Congo led her to the writing of her book, My journey to the worst place on earth to be a woman, ‘A Thousand Sisters’.
I had a great life—a successful business, a fiancé, a home, and security. But in the wake of my Dad’s death, and soon-to-be thirty years old, I found myself depressed, camped out in my living room watching Oprah. It was there that I learned about Congo, widely called the worst place on earth to be a woman. Awakened to the atrocities –millions dead, women being raped and tortured, children starving and dying in shocking numbers –I had to do something.
A Thousand Sisters chronicles how I raised sponsorships for Congolese women, beginning with a solo 30-mile run, and then founded Run for Congo Women. Despite countless warnings, with no credentials, I abandon my quickly collapsing home life and plunge into an unlikely lone journey through eastern Congo on a mission to ignite a movement for the world’s most forgotten women, to meet hundreds of my sponsored “sisters,” and hear their stories firsthand. But in a place where no man with a gun is the good guy, I confront militias, massacres, murder cover-ups, and unspeakable horror. Along the way I am forced to learn lessons of survival, fear, gratitude, and love from the women of Congo. A Thousand Sisters is a portrait of the world’s deadliest war through the intimate lens of friendship. It is a story of passion, hope, and my journey to carve out human bonds that cannot be touched by terror.
Want to do more?
Here’s what Shannon suggests:
1. Change her life. And yours. Sponsor your own Congolese sister. 3 minutes, $27 per month|WomenForWomen.org
2. Run (or walk or bike or swim or whatever) for Congo Women.
Do what I did and dedicate a solo run to women in the Congo. Or register for a Run for Congo Women near you. Or ask 12 friends to join you on a short run, each of you pitch in $30 and—ta-da!— you have enough to sponsor and change a woman’s life.
1 hour–6 months, starting at $30|RunForCongoWomen.org
3. Join the Raise Hope for Congo Campaign. 1 minute|RaiseHopeForCongo.org
4. Share A Thousand Sisters with friends. Start a book club. Available on preorder at www.Amazon.com now at great savings. 2 hours
5. Order a copy of Lisa Jackson’s film The Greatest Silence. Host a screening in your home, then ask your guests to sponsor a woman in Congo. 2 minutes to order the film, plus 2 half-days to plan and host the gathering, $29.95|TheGreatestSilence.org
6. Protect Congo’s forests. Support conservation work in Congo through Eric’s North American partners Zerofootprint. 2 minutes|ZeroFootprint.net
7. Urge President Barack Obama and Secretary of State Hillary Clinton to craft and implement an intelligent, comprehensive, diplomatic strategy to permanently deal with the Interahamwe, a.k.a. the FDLR. 2 minutes|Whitehouse.gov/contact
8. Friend me on Facebook. I post the latest news from Congo daily. 2 minutes|Friend me on Facebook!|Become a fan of A Thousand Sisters on Facebook!|Become a fan of Run For Congo Women on Facebook!\
9. Dream up something all your own, like I did!
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Readers: If all you can do is make a few phone calls to Congress, that’s good too. Click here to leave a message to Senators on their Facebook page. Don’t do Facebook? No problem. Just go to the left-hand column of my blog, where I have information on how to contact your Senators, and give them a quick call. Here’s an easy script, thanks to the Enough Project:
“Senator {Insert Name}, a penny per product is a worthy price for ensuring that our consumer purchases aren’t supporting a bloody and rapacious war in Congo. We all must recognize the full cost of our consumer products, and a penny is a small price to save human lives. Please join a bipartisan coalition in voting to keep conflict mineral audits and penalties in the Congo language that is part of the financial reform bill.”
Thank you!
Fatemah: Nice to hear from you. It has been awhile – I hope all is well!
Norman: Well I guess you got your question answered. Obama didn’t even give him the chance to step down – McChrystal was fired, ousted…and well deserved it was. I agree with you Doug, I too was hoping that Obama would simply jettison his ass.
Zen Lill: I know you can think of a great project for Lily’s school to bring about awareness.
Peace out….
Lastly, greed over a great story is surfacing from my ‘loyal’(?) readers. With all this back and forth about who owns what, that appears on my blog, let me reiterate that all material posted on my blog becomes the sole property of my blog. If you want to reserve any proprietary rights don’t post it to my blog. I will prominently display this caveat on my blog from now on to remind those who may have forgotten this notice.
Gratefully your blog host,
michelle
Aka BABE: We all know what this means by now :)
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