Sick Mock Up of Ford India Car Ad
Posted by Michelle Moquin on 26th March 2013
Good morning.
Ford India Ad: Car Company, Ad Agency Apologize For Figo Ad Showing Gagged & Bound Women (IMAGE)
Ford Motor Company and the advertising firm WPP have issued apologies after mock ups of ads for the Ford Figo, a hatchback made in India, were posted online last week, Business Insider’s Laura Stampler reports.
While three posters were uploaded to (and removed from) Ads of the World, the one that has perhaps received the most attention features caricatures of three scantily-clad women with their hands and feet bound and their mouths gagged. In the driver’s seat — looking back and flashing a peace sign — is a grinning man who looks a lot like Silvio Berlusconi, the embattled former Prime Minister of Italy. (Berlusconi is, of course, not only known for throwing wild “bunga bunga” sex parties, but is facing charges of paying for sex with an underage woman.)
Story continues after image.

Autoblog summarizes the other two ads that were uploaded:
Another version shows Paris Hilton similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.
(Visit Autoblog to see the other ads.)
In a statement emailed to The Huffington Post, WPP expressed regret over the publication of the ads and said they should never have been created in the first place.
“We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group,” the statement said. “These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.”
Ford did not respond to a request for comment from The Huffington Post Saturday, but issued a statement to The Wall Street Journal that echoed WPP’s.
“We deeply regret this incident and agree with our agency partners that it should have never happened,” Ford said in a statement, as reported by The Wall Street Journal. “The posters are contrary to the standards of professionalism and decency within Ford and our agency partners.”
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Readers: Who cares if these ads weren’t published. It doesn’t matter that they weren’t approved. Yes, it would be worse if they were approved and published. And yes, they should not have been created at all. But the fact that someone did mock these up in the first place says it all. It says that women are still very much disrespected and thought of as sex objects that they (men) can do as they please with women and it is okay and acceptable. That men think this kind of humor is funny. It isn’t funny – It’s sick and degrading.
Women in India are treated less than dirt – we’ve all heard of recent gang rape in india not to mention all of the horrific stories of late from women in general. Women all around the world suffer at the hands of men daily. How insensitive can men be? When will men realize that something like this isn’t a joke? – This is reality and making light of this in a joke format only says that this kind of behavior is no big deal. It is a big deal. Thoughtless behavior is not acceptable. We need men to combat the problem, not mock up sick ads that contribute to violence toward women. When is enough enough?
Please click on the title if you want to watch the video.
Then, blog me.
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Gratefully your blog host,
michelle
Aka BABE: We all know what this means by now :)
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