Love the Bubbles?
Posted by Michelle Moquin on December 9th, 2012
Set ‘em free!
Good morning!
For all you concerned about the environment…and who shouldn’t be these days…this one is for you.
SodaStream’s Banned Ad Helps Home Carbonation Company Hit It Big (VIDEO)
An ad for SodaStream, a home carbonation product, has been making the rounds worldwide. In it, bottles of soda seem to combust spontaneously every time someone uses the SodaStream elsewhere in the world.
The takeaway: why pay for bottled drinks when you can make your own soda at home? Reducing the number of bottles that get discarded is better for the environment, too.
Not everyone was swayed by the message. U.K. broadcast company Clearcast banned the ad before it was set to screen during a break of the popular program I’m a Celebrity… Get Me Out of Here.
Clearcast said in a statement that the ad “denigrated other soft drinks.” In response, SodaStream U.K.’s managing director Fiona Hope called the move “absurd” and said that Clearcast clearly gives priority to soft drink giants.
But it seems SodaStream will have the last laugh. Bloomberg reports that thecompany is enjoying considerable levels of success on the stock market this year. In the U.K., the video has been viewed more than a millon times online. Jim Chartier, an analyst from research firm Monness Crespi Hardt & Co., explains the obvious — that “SodaStream got a ton of free advertising and publicity because the ad was banned.”
Regardless of whether or not SodaStream portrayed big soda companies unfairly in this ad, it can’t be denied that it has baited big outfits in the past. This past summer, SodaStream erected a caged display of used soft drink and water bottles in South Africa — including Coca-Cola products — to illustrate the wastefulness of bottled drinks. Similar SodaStream exhibits have popped up across the globe in the last two years, with stops in Times Square and Union Square in New York City.
Coca-Cola responded with a cease and desist letter — after which SodaStream announced plans to build a used bottle display not far from Coca-Cola headquartersin Atlanta, Georgia.
Sales at SodaStream, an Israeli company, are expected to be around $424 million in 2012, 37 percent higher than they were in 2011.
Watch SodaStream’s banned ad below.
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Love it. Do you think the ad should‘ve been banned? Blog me.
Zen Lill: Thanks but no need to defer to me – whenever you want to say your two feel free to do.
Happy Sunday everyone!!
Lastly, greed over a great story is surfacing from my “loyal”(?) readers. With all this back and forth about who owns what, that appears on my blog, let me reiterate that all material posted on my blog becomes the sole property of my blog. If you want to reserve any proprietary rights don’t post it to my blog. I will prominently display this caveat on my blog from now on to remind those who may have forgotten this notice.
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michelle
Aka BABE: We all know what this means by now :)
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December 9th, 2012 at 7:29 pm
Hafa adai. How do we know that all this alien talk isn’t a ruse by the US to get the people of Guam to accept the military build up the government is trying to send to our island?
it’s a battle between discourses. The military machinery is pumping out the messages that it’s going to be good for Guam but the studies that have been done by the federal government itself have questioned that. So it’s just a matter of trying to get people to go beyond the talk to the facts.
This supposed alien talk could be designed to confuse the facts.
Wayne
December 9th, 2012 at 7:38 pm
Cure for Cell-Phone Addiction
A friend of mine seems to be addicted to her iPhone. She checks it every few minutes for messages and e-mails. And she’s far from alone. About one in every five baby boomers—and one in every three teenagers—checks his/her cell phone at least once every 15 minutes.
Technically, my friend doesn’t have an “addiction” to her phone. She has a “compulsion,” says Larry Rosen, PhD, past chair of psychology at California State University, Dominguez Hills, and author of iDisorder:
Understanding Our Obsession with Technology and Overcoming Its Hold on Us (Palgrave Macmillan). Addicts do things because it triggers the release of dopamine in their brains, which feels pleasurable.
Compulsives do things because it relieves anxiety—and anxiety is precisely what people who endlessly recheck their phones are feeling.
They’re worried that someone might be trying to reach them, that there could be breaking news or that they might have lost their phones.
Cell-phone compulsion can be a serious problem. It makes us seem distant and detracts significantly from our focus, which can damage our relationships and job performance.
It prevents our brains from truly relaxing. Just keeping a cell phone within arm’s reach at night reduces the quality of our sleep—even if the phone doesn’t ring.
Dr. Rosen suggests that my friend turn her phone’s ringer to silent and place the phone upside down or out of sight so that she can’t see incoming messages. Then she should set a timer or a wristwatch alarm to buzz every 15 minutes, when she can quickly check her phone.
She should gradually push the 15-minute interval up to 20 or beyond. Knowing that she’ll soon be able to check her phone should be enough to allow her to calmly focus on other matters between buzzes.
Source: Karen Larson, editor of Bottom Line/Personal.
December 10th, 2012 at 5:10 am
Michelle, talk to Howie. What’s up with the UFO chatter?
December 10th, 2012 at 5:11 am
Two Words ———Great Commercial
December 10th, 2012 at 5:11 am
Sometimes plain tap water can get a little boring, so I get syrups like Teisseire and just add about a teaspoon or tablespoon to a glass of tap water. A bottle lasts a month or more and costs about $10. Cheaper and lower calorie than soda or sodastream.
December 10th, 2012 at 5:12 am
#SavetheStream http://wearevacuous.wordpress.com/2012/11/29/savethestream-an-open-plea-to-preserve-free-speech-and-fair-competition/
December 10th, 2012 at 5:12 am
The problem with this device is the price. For the price of a $100 starter kit, I can get 500 cans of soda at the grocery store. Then you have to buy the syrups…
If you drink a can of soda a day, it would take you nearly a year and a half to recoup the costs and that’s not including extra bottles, and syrup. With the way things are made so cheap today, I have a hard time believing this would last over a year using it every other day.
December 10th, 2012 at 5:13 am
I love this commercial!
December 10th, 2012 at 5:13 am
I have a SodaStream and use it all the time. I don’t use the syrups, as I like carbonated water – the old 2cents plain – maybe with some real fruit juice.
December 10th, 2012 at 5:14 am
We don’t have the actual soda stream machine, but do buy the syrups. Add a tablespoon or two – recipes call for three, but that’s very sweet – per 12 oz of plain selzer water, add ice and the end result tastes LOADS better than any major brand.
We’re debating the machine itself, but so far the votes have been ‘syrup only’ so far.
December 10th, 2012 at 5:14 am
Most soda’s are a fraud to begin with. No nutrition, lots of questionable chemicals. No wonder the big producers are upset.
December 10th, 2012 at 5:15 am
Soda Stream rocks. We completely stopped buying bottled water and soda after I got this for Christmas a few years back.
December 10th, 2012 at 5:15 am
Israeli Company. Should ban it for that.
December 10th, 2012 at 5:15 am
I thought this advertisement was brilliant! And think of all of the waste, fuel, energy, trash, etc we could reduce by going the route of managing to make our own sodas as we need them instead of having to buy them from a manufacturer in large bulky bottles which produce TONS of waste and garbage.
This will be interesting to see if this takes off like CD’s do and we start to see the instore sodas go the way of the tape cassett!
December 10th, 2012 at 5:16 am
No, this ad shouldn’t have been banned. It didn’t disparage any other brand-names, so the ruling is ridiculous.
December 10th, 2012 at 5:16 am
Sales skyrocketed. That’s a good thing in my opinion. Congratulations to Soda Stream.
December 10th, 2012 at 5:17 am
Nice racist remark! John
December 10th, 2012 at 5:20 am
“Soy shipper Haylor” en mi opinión Taylor Lautner y Harry Potter quedan bien, pero prefiero Nemi; Demi Moore y Natalie Portman.
December 10th, 2012 at 5:44 am
The three MV-22 Osprey crossed more than 1,753 miles in five hours twenty-one minutes from Okinawa, Japan, to Guam.
We are supposed to give deference to that pace when we do that distance several times a day in less that 20 minutes. Perhaps it is the slowing down to observe them that causes the problems that result in loss of integrity between the different alien crafts attempting to monitor these primitives.
Why monitor what we can control with minimum effort? Not questing the Emperor’s wisdom or edit, merely posing a point to consider when the topic of tyro arises upon piloting issues.
3g2
December 10th, 2012 at 5:59 am
No need to seek excuses for your “tyros” at the helm. We have been observing the human aerial progress for 30 plus years without a single incident.
This is just another aeronautical advancement for this species. The MV-22 Osprey combines the vertical capability of a helicopter with the speed and range of a fixed-wing aircraft. With its proprotors in vertical position, it can take-off, land and hover like a helicopter.
Once airborne, its proprotors can be rotated to transition the aircraft to a turboprop airplane capable of high-speed, high-altitude flight. None of their additional capabilities pose a threat to a properly operated subhover craft.
We too monitored their open free air travel for 575 miles. We also observed your uncloaked feigned attacks for an additional 230 miles. We wondered why you used 4 subhover crafts to accomplish accessing the MV-22′s capabilities when simple observation of the aircrafts aeronautical engineering under operation would have sufficed.
Then we saw your coverage of their ground game and understood. Thank you for the info on their ability to shift and build combat power in a particular situation. These humans can be tricky.
December 10th, 2012 at 6:06 am
How I Foiled a Pickpocket
My husband and I landed in Rome, jetlagged and luggage-laden, and rushed to catch the high-speed train to Florence. On the train, two young women offered to help us find our seats. I was pleased to have the assistance—until I heard my husband say, “Where’s my wallet?”
The young women had been jostling us as we worked our way to our seats, a common pickpocket tactic. I grabbed the women by their wrists and demanded, “Where’s my husband’s wallet?” One of them pointed to the floor where she’d thrown it and said, “There it is.”
Later I recognized that what I had done was not safe. Detective Kevin Coffey, a 31-year veteran of one of America’s largest police forces and founder of CorporateTravelSafety.com, agrees. Some pickpockets may become violent when cornered (though this is not common).
Prevention is the best course, says Coffey. Men should carry their wallets in their front pockets and avoid loose-fitting pants. Wrap a thick rubberband around the wallet, too—the rubber makes it harder for pickpockets to slide the wallet smoothly out of a front pocket.
Better yet, purchase a belt-loop wallet, sometimes called a hidden wallet or hidden pocket. This small pouch attaches to the belt and tucks inside the pants behind the front pocket, making it extremely difficult for pickpockets.
It also is more convenient than a money belt because you don’t have to untuck your shirt to gain access—just pull it out by its strap.
Women should carry purses that zip closed with a flap that folds over (the flap should face your body). For more travel safety tips, go to http://www.CorporateTravelSafety.com/safety-tips.
December 10th, 2012 at 6:08 am
Happy Hanukkah
December 10th, 2012 at 6:19 am
Wow, Legal Marijuana issues passed. Plant your seeds everywhere/ anywhere, let them grow…
December 10th, 2012 at 6:20 am
america is almost a free country one day people will see alcohol as the true demond not weed it is finally being seen for what it is and that is a better way for people to relax and take it easy. alcohol is the devils drink and it makes people lose and impairs them so bad they can not even stand up and function. there is not enough weed that you can smoke that will make you impaired in such a way. the country is heading the right direction when we take the money away from druglords and tax and generate money off a large market ignored by those who are ignorant to the truth.
December 10th, 2012 at 6:22 am
We have a bunch of clowns in Congress getting paid way too much of OUR tax money for doing a lot of nothing, damn right they should keep out. Keep rolling over people, that’s how revolutions start. America is due for another. I welcome it. I want it.
December 10th, 2012 at 6:24 am
Wheres the poll option for “End the federal war against american citizens and stop arresting people for a plant that cures cancer”?
December 10th, 2012 at 6:24 am
Dave, Run-on sentences are the devil’s work too.
December 10th, 2012 at 6:26 am
Carl, bullshit. you just want to get into her drawers. I saw her first.
December 10th, 2012 at 9:51 am
Rutherford, I don’t know if to think you are stupid or calculating. Why would you use your real name and Carl’s?
Do not argue over me. I will choose for myself. I thought we were just friends sharing a blog. Now I find out you two lunkheads are lusting after me.
What makes you think I want either one of you?
Now, how do you like me putting your business on the blog for the rest of the club to see?
October 16th, 2014 at 4:29 pm
This design is incredible! You most certainly know how to keep a
reader amused. Between your wit and your videos, I was almost
moved to start my own blog (well, almost…HaHa!) Wonderful job.
I really enjoyed what you had to say, and more than that, how you presented it.
Too cool!